Find great TikTok keywords & questions
Find Keywords Using TikTok Search Autocomplete
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TikTok by the Numbers
TikTok is the world's fastest-growing social platform, where trends start and viral content is born. Understanding TikTok search reveals what the next generation is interested in.
TikTok Keyword Research Tool
Discover what's trending on TikTok, the world's fastest-growing social platform with over 1 billion monthly active users. TikTok is where trends start, viral content is born, and Gen Z discovers products and information. Understanding TikTok search behavior is essential for creators and marketers targeting younger audiences.
Why Use TikTok for Keyword Research?
- TikTok has 1 billion+ monthly active users globally
- Increasingly used as a search engine by Gen Z
- Trends, sounds, and challenges change rapidly
- Perfect for discovering viral content opportunities
How It Works
Who Uses This Tool?
Understanding TikTok Search and Discovery
TikTok has fundamentally changed how younger generations discover content and information. With over 1 billion monthly active users, TikTok's search functionality is increasingly being used as a discovery engine—many Gen Z users now search TikTok before Google for product recommendations, tutorials, and trending topics.
TikTok's autocomplete reflects the platform's unique culture: viral trends, challenges, sounds, creator names, and entertainment-focused queries. Unlike traditional search engines, TikTok searches are driven by what's currently trending, popular sounds, and hashtag challenges that can explode overnight.
For content creators and marketers, TikTok keyword research reveals emerging trends before they hit mainstream platforms. Understanding what users search for on TikTok helps you create content that aligns with platform culture and has viral potential. The platform's algorithm heavily favors content that matches current search trends.
Key Takeaways
- TikTok is increasingly used as a search engine by Gen Z
- Trends, sounds, and challenges drive search behavior
- Viral content often starts with TikTok search trends
- Hashtags and creator mentions are key search patterns
kwrds.ai vs TikTok Creative Center
TikTok's official tool for discovering trending content, hashtags, and sounds
The Bottom Line
TikTok Creative Center excels at discovering trending sounds and official analytics, while kwrds.ai provides systematic keyword research to understand what users are searching for. Use kwrds.ai for keyword discovery, then TikTok Creative Center for sound selection and trend validation.
Pro Tips for TikTok Keyword Research
Expert strategies to maximize your TikTok keyword research results
Catch Trends Early
TikTok trends move fast—a sound or challenge can explode within hours. Research trending keywords daily to catch viral waves early. Being first to a trend dramatically increases your chances of going viral.
Research Sound and Music Keywords
TikTok's unique feature is its sound-based discovery. Research trending sounds, song names, and audio clips. Content using trending sounds gets algorithmic boosts and appears in more For You feeds.
Target Tutorial and How-To Queries
TikTok is becoming a learning platform. Research 'how to', 'tutorial', and educational keywords in your niche. Short-form educational content performs exceptionally well on TikTok.
Discover Hashtag Challenges
Research trending hashtag challenges and branded hashtags. Participating in challenges with the right hashtags significantly boosts discoverability. Create content that fits naturally into popular challenge formats.
Research Product and Review Keywords
TikTok has become a powerful product discovery platform. Research product names, 'TikTok made me buy it' variations, and review-focused keywords to understand what products are trending.
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Pricing Plans
Transparent Pricing
Free
Keyword Research Tool
Ideal for:
Individuals, bloggers, and anyone getting started with SEO
- Access to advanced AI keyword research tool, people also ask tool (PAA)
- 10 "AI Research" queries per month
$39 /month, billed annually
UI Full Access
Ideal for:
SEO professionals, digital marketers and businesses
- All features of the Free plan +
- 1,500 monthly Keyword Research, PAA, SERP, and all other queries
- 500 monthly Detailed/Short/Similar Answers advanced AI Research queries
- API access
Full API Plan
Ideal for:
Startups, SMBs, and Medium-Large enterprises needing custom API solutions
- 1,200 monthly API calls (40 daily) on any of our API endpoints
- Access to advanced AI keyword research tool
- Access to search volumes, CPC, trends, and competition, intent, SERP, and all other metrics
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