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Find Keywords Using Amazon Autocomplete

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Amazon by the Numbers

Amazon is where product searches begin—63% of online shoppers start their product research on Amazon, not Google.

63%
of Product Searches Start Here
300M+
Active Customer Accounts
$575B+
Annual Revenue

Amazon Keyword Research Tool

Discover what shoppers are searching for on Amazon. Our Amazon keyword tool helps sellers and advertisers find high-converting product keywords. With 63% of product searches starting on Amazon, understanding buyer search behavior is critical for e-commerce success.

Why Use Amazon for Keyword Research?

  • Amazon is the largest e-commerce search engine
  • 63% of online shoppers start their product search on Amazon
  • Find buyer-intent keywords with high conversion potential
  • Optimize product listings for better visibility

How It Works

1Enter your product or niche keyword
2Get autocomplete suggestions from Amazon's search
3Discover long-tail product keywords
4Optimize your listings and PPC campaigns

Who Uses This Tool?

Amazon sellers optimizing product listings
PPC advertisers building sponsored product campaigns
Product researchers finding market opportunities
Brands entering the Amazon marketplace

Understanding Amazon's A9 Search Algorithm

Amazon's search engine, known as A9, has one primary goal: to show products that are most likely to result in a purchase. Unlike Google which answers questions, every Amazon search is transactional. This makes Amazon keywords extremely valuable for sellers—they represent active buyers.

Amazon's autocomplete reflects pure buyer intent. When a shopper types 'wireless headphones', Amazon suggests variations based on what leads to purchases: 'wireless headphones noise cancelling', 'wireless headphones for running', 'wireless headphones with microphone'. These long-tail keywords reveal specific buyer needs.

The A9 algorithm heavily weights keyword relevance in product titles, bullet points, descriptions, and backend search terms. Products with keywords that exactly match shopper queries rank higher. Understanding which keywords shoppers use is critical for listing optimization and PPC success.

Key Takeaways

  • Every Amazon search indicates purchase intent
  • Product title keywords have the highest ranking weight
  • Backend search terms allow 250 bytes of hidden keywords
  • Long-tail keywords often convert better than broad terms

kwrds.ai vs Helium 10 / Jungle Scout

Premium Amazon seller tools with keyword research features

Feature
kwrds.ai
Helium 10 / Jungle Scout
Keyword Discovery
Real Amazon autocomplete suggestions
Estimated keyword lists from multiple sources
Pricing
Free keyword ideas, affordable Pro tier
$39-$399/month subscription required
Product Research
Keyword research focused
Full product research, sales estimates, competitor tracking
Learning Curve
Simple, intuitive keyword research
Complex dashboards with many features
PPC Integration
Export keywords for campaign building
Built-in PPC campaign management
Speed
Instant autocomplete results
Dashboard loading and data processing delays

The Bottom Line

Helium 10 and Jungle Scout are comprehensive Amazon seller suites, while kwrds.ai provides fast, affordable keyword discovery. Use kwrds.ai for initial research, then premium tools for advanced product analytics.

Pro Tips for Amazon Keyword Research

Expert strategies to maximize your Amazon keyword research results

Prioritize Title Keywords

Your product title is the most important ranking factor. Include your primary keyword in the first 80 characters. Amazon's algorithm gives title keywords the most weight for search relevance.

Use All Backend Search Term Space

Amazon gives you 250 bytes for backend search terms. Use this space for synonyms, common misspellings, Spanish translations, and long-tail variations—keywords you can't fit naturally in your listing.

Research Competitor ASINs

Search for competitor product names and ASINs to see what related keywords appear. This reveals how shoppers discover similar products and opportunities to capture their traffic.

Target Category-Specific Keywords

Select your Amazon category when researching to get the most relevant suggestions. 'Organic face cream' returns different keywords in Beauty vs. Grocery categories.

Include Brand + Generic Combinations

Research both branded and generic keyword variations. Shoppers search 'Nike running shoes' and 'running shoes for men'—optimize for both to maximize visibility.

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Our FAQs

Frequently Asked Questions

Know More
kwrds.ai supports keyword research across all major Amazon marketplaces including Amazon US, UK, Germany, France, Italy, Spain, Canada, Mexico, Japan, and more. Select your target marketplace to get region-specific autocomplete suggestions that match local buyer behavior.
Amazon's autocomplete is purely focused on buyer intent—every suggestion represents what shoppers are actively looking to purchase. Unlike Google which includes informational queries, Amazon keywords are transactional, making them extremely valuable for product listings and PPC campaigns.
Include your primary keyword in your product title (within the first 80 characters), bullet points, product description, and backend search terms. Amazon's A9 algorithm indexes all these fields. Use long-tail keywords in backend search terms where you have 250 bytes to add secondary keywords.
Yes! kwrds.ai Pro provides estimated monthly search volume for Amazon keywords. Unlike Amazon's own tools which don't share this data publicly, we help you understand the demand for specific product keywords so you can prioritize your listing optimization efforts.
Absolutely! The long-tail keywords from Amazon autocomplete are perfect for Sponsored Products campaigns. These keywords typically have lower CPCs and higher conversion rates than broad match terms. Build comprehensive keyword lists for manual targeting campaigns to maximize your advertising ROI.

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Research Keywords on Other Platforms

YouTubeBingeBayYahooBaiduGoogle

Pricing Plans

Transparent Pricing

MonthlyAnnual
Save 20% with annual billing
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Free

Keyword Research Tool

Ideal for:

Individuals, bloggers, and anyone getting started with SEO

  • Access to advanced AI keyword research tool, people also ask tool (PAA)
  • 10 "AI Research" queries per month
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⭐ popular ⭐

$39 /month, billed annually

UI Full Access

Ideal for:

SEO professionals, digital marketers and businesses

  • All features of the Free plan +
  • 1,500 monthly Keyword Research, PAA, SERP, and all other queries
  • 500 monthly Detailed/Short/Similar Answers advanced AI Research queries
  • API access
Subscribe now

Full API Plan

Ideal for:

Startups, SMBs, and Medium-Large enterprises needing custom API solutions

  • 1,200 monthly API calls (40 daily) on any of our API endpoints
  • Access to advanced AI keyword research tool
  • Access to search volumes, CPC, trends, and competition, intent, SERP, and all other metrics

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