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Find great Bing keywords & questions

Find Keywords Using Bing Autocomplete

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Bing by the Numbers

Bing reaches over 1 billion monthly users worldwide, with a unique demographic that often converts at higher rates than Google users.

1B+
Monthly Users
36%
US Desktop Market Share
30-50%
Lower CPCs Than Google

Bing Keyword Research Tool

Tap into Bing's audience with our keyword research tool. Bing powers search for over 1 billion users and offers unique opportunities often overlooked by competitors. With a higher-income demographic and lower advertising costs, Bing is a valuable platform for smart marketers.

Why Use Bing for Keyword Research?

  • Over 1 billion monthly users worldwide
  • Often less competitive than Google
  • Powers search for Microsoft products and Cortana
  • Different demographic with higher average spending power

How It Works

1Enter your target keyword or phrase
2Get Bing-specific autocomplete suggestions
3Discover unique keyword opportunities
4Build campaigns for Microsoft Advertising

Who Uses This Tool?

Microsoft Advertising campaign managers
SEO professionals diversifying traffic sources
B2B marketers targeting enterprise audiences
Advertisers seeking lower CPCs

Why Bing Deserves Its Own Keyword Strategy

Bing is often overlooked by marketers focused solely on Google, creating significant opportunities for those who optimize for both. With over 1 billion monthly users and integration into Microsoft products, Windows, and Copilot AI, Bing represents a substantial and growing search audience.

Bing's user demographic differs meaningfully from Google's. Bing users tend to be older (35+), have higher household incomes, and are more likely to use desktop computers. For B2B services, finance, insurance, and premium consumer products, Bing's audience can be more valuable than Google's.

From an SEO perspective, Bing's algorithm weighs factors differently than Google. Social signals, exact-match domains, and page quality carry more weight on Bing. Understanding these differences helps you optimize content that ranks well on both platforms.

Key Takeaways

  • Bing users have higher average income and spending power
  • Microsoft Advertising CPCs are typically 30-50% lower
  • Bing powers Cortana, Xbox, and Windows search
  • Less competition means easier ranking opportunities

kwrds.ai vs Microsoft Advertising Keyword Planner

Microsoft's official keyword research tool in the ads platform

Feature
kwrds.ai
Microsoft Advertising Keyword Planner
Account Requirements
No account needed for keyword research
Requires Microsoft Advertising account
Autocomplete Data
Real Bing autocomplete suggestions
Historical keyword performance data
Volume Accuracy
Estimated search volumes
Official Microsoft search volume data
Ease of Use
Simple search interface
Full advertising platform complexity
Cross-platform
Research multiple platforms in one session
Bing/Microsoft ecosystem only
CPC Estimates
General CPC data with Pro tier
Detailed CPC and competition metrics

The Bottom Line

Microsoft Advertising Keyword Planner provides official metrics for advertisers, while kwrds.ai offers faster, simpler autocomplete research without account requirements. Both tools complement each other well.

Pro Tips for Bing Keyword Research

Expert strategies to maximize your Bing keyword research results

Target Professional & B2B Keywords

Bing's demographic skews professional. Research industry-specific terms, enterprise software queries, and B2B service keywords—these audiences are often easier and cheaper to reach on Bing.

Leverage Lower PPC Competition

Microsoft Advertising has less competition than Google Ads. Build keyword lists for both platforms, but expect better CPCs on Bing. Start with exact match to test keyword performance.

Optimize for Voice Search

Bing powers Cortana and is integrated into many voice assistants. Research conversational, question-based keywords that match how people speak rather than type.

Consider Desktop-First Keywords

Bing has higher desktop usage than Google. Research keywords that desktop users search—comparison shopping, long-form research queries, and professional tools.

Use Microsoft Advertising Intelligence

Combine autocomplete research with Microsoft's free Advertising Intelligence tool. Import your keyword list to get Bing-specific search volume and competition data.

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Our FAQs

Frequently Asked Questions

Know More
Bing powers 1+ billion monthly searches and has a unique user demographic—typically older, higher-income users in the US. Bing users often convert at higher rates and CPCs are generally 30-50% lower than Google. Ignoring Bing means missing a valuable, less competitive traffic source.
While there's overlap, Bing's autocomplete reflects its unique user base and Microsoft's AI integration (Copilot). You'll find different long-tail variations and trending topics that may not appear in Google, giving you opportunities your competitors might miss.
Yes! The keywords from Bing autocomplete are perfect for Microsoft Advertising (formerly Bing Ads) campaigns. Since these are actual Bing searches, they align perfectly with the platform's user behavior, improving your Quality Score and ad relevance.
Bing powers Cortana and is integrated into Windows, Xbox, and many voice assistants. Researching Bing keywords helps you optimize for voice search queries, which tend to be more conversational and question-based than typed searches.
B2B services, finance, insurance, travel, and automotive typically see strong results on Bing due to its higher-income user demographic. If your target audience skews older (35+) or professional, Bing keyword research is especially valuable for your SEO and PPC strategy.

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Pricing Plans

Transparent Pricing

MonthlyAnnual
Save 20% with annual billing
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Free

Keyword Research Tool

Ideal for:

Individuals, bloggers, and anyone getting started with SEO

  • Access to advanced AI keyword research tool, people also ask tool (PAA)
  • 10 "AI Research" queries per month
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⭐ popular ⭐

$39 /month, billed annually

UI Full Access

Ideal for:

SEO professionals, digital marketers and businesses

  • All features of the Free plan +
  • 1,500 monthly Keyword Research, PAA, SERP, and all other queries
  • 500 monthly Detailed/Short/Similar Answers advanced AI Research queries
  • API access
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Full API Plan

Ideal for:

Startups, SMBs, and Medium-Large enterprises needing custom API solutions

  • 1,200 monthly API calls (40 daily) on any of our API endpoints
  • Access to advanced AI keyword research tool
  • Access to search volumes, CPC, trends, and competition, intent, SERP, and all other metrics

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