Find great eBay keywords & questions
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eBay by the Numbers
eBay connects 132 million active buyers with 1.9 billion live listings, making keyword optimization essential for seller visibility.
eBay Keyword Research Tool
Find winning keywords for your eBay listings. Our eBay keyword tool helps sellers discover what buyers are actively searching for. With 132 million active buyers and 1.9 billion live listings, optimizing your titles with the right keywords is essential for visibility.
Why Use eBay for Keyword Research?
- eBay has 132 million active buyers worldwide
- Perfect for auction and fixed-price listings
- Find niche product opportunities
- Optimize titles for eBay's search algorithm
How It Works
Who Uses This Tool?
How eBay's Cassini Search Algorithm Works
eBay's search engine, called Cassini, determines which listings appear for buyer searches. Unlike Amazon which focuses purely on new products, Cassini must handle new, used, refurbished, and collectible items across millions of categories. This creates unique keyword optimization opportunities.
eBay buyers search differently than Amazon shoppers. They're often looking for deals, specific vintage items, rare collectibles, or used goods in particular conditions. Keywords frequently include condition modifiers, year of manufacture, specific model numbers, and terms like 'rare', 'vintage', or 'lot'.
Cassini heavily weighs title keywords—your 80-character title is prime keyword real estate. The algorithm also considers item specifics, seller performance, and listing quality. But it all starts with title keywords matching what buyers actually search for.
Key Takeaways
- Title keywords are the primary ranking factor on eBay
- Condition modifiers attract specific buyer segments
- Item specifics help Cassini categorize your listings
- Best Offer listings can rank for 'deal' and 'discount' searches
kwrds.ai vs Terapeak (eBay Built-in)
eBay's official market research tool for sellers
The Bottom Line
Terapeak provides sales analytics and market trends, while kwrds.ai shows you exactly what buyers are searching for. Use kwrds.ai to optimize listing titles, Terapeak to validate market demand.
Pro Tips for eBay Keyword Research
Expert strategies to maximize your eBay keyword research results
Maximize Your 80-Character Title
eBay gives you 80 characters for your title—use them all. Include brand, model, condition, size, color, and key features. Every relevant keyword increases your search visibility.
Research Condition-Specific Keywords
Search with condition modifiers: 'new in box', 'refurbished', 'vintage', 'antique', 'pre-owned'. Different buyers search with different condition expectations—target each segment.
Include Model Numbers and UPCs
Collectors and tech buyers search by exact model numbers. Include SKUs, UPCs, model numbers, and year of manufacture to capture specific product searches.
Optimize for 'Lot' and 'Bundle' Searches
Many eBay buyers search for 'lot of', 'bundle', 'set of', and 'collection'. If you're selling multiple items, research and include these quantity-based keywords.
Use Seasonal and Event Keywords
Research seasonal terms and upcoming events. 'Halloween costume', 'Christmas gift', or 'Super Bowl' queries spike at specific times—align your listings with these trends.
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Pricing Plans
Transparent Pricing
Free
Keyword Research Tool
Ideal for:
Individuals, bloggers, and anyone getting started with SEO
- Access to advanced AI keyword research tool, people also ask tool (PAA)
- 10 "AI Research" queries per month
$39 /month, billed annually
UI Full Access
Ideal for:
SEO professionals, digital marketers and businesses
- All features of the Free plan +
- 1,500 monthly Keyword Research, PAA, SERP, and all other queries
- 500 monthly Detailed/Short/Similar Answers advanced AI Research queries
- API access
Full API Plan
Ideal for:
Startups, SMBs, and Medium-Large enterprises needing custom API solutions
- 1,200 monthly API calls (40 daily) on any of our API endpoints
- Access to advanced AI keyword research tool
- Access to search volumes, CPC, trends, and competition, intent, SERP, and all other metrics
Ready to get started?
Optimize your SEO and content strategies with kwrds.ai. Start for free today and choose between monthly flexibility or save 20% with annual billing. Unlock the power of our AI-driven insights.
